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RimTyme is the hottest and fastest growing custom wheel and tire shop in America. We stock the widest selection of wheels and guarantee that our customers will ride out of our retail locations with the wheels and tires they want. And unlike the competition, we offer fantastic lease to own and other purchasing options that fit every client’s budget, even during tough economic times. You do not need previous business ownership experience to join us as a franchisee.
What Makes Us Different From the Competition?
- Ride Today: RimTyme's experience, buying power and financing arrangements allow our franchisees to maintain the necessary inventory to provide customers with what they want...to ride today!
- Name Brand Products and Customized Orders: RimTyme customers are loyal in part because we have the brands they seek, the latest technology, and the industry's best equipment. Additionally, with the autonomy RimTyme allows, Franchisees can customize orders for customers.
- Flexible Payment Programs: Our unique payment programs enable our customers to afford the wheels and tires they want and need.
Benefit From Our Experience
RimTyme’s parent company, ColorTyme, enjoys a history that is rooted in the desire to help people afford the things they need and want in life. Our franchise operators do that for their customers, and we do it for our franchisees. We are committed to creating value for our Franchisees by supporting them with superior systems, programs and processes every step of the way. And we are driven by the successes of our Franchisees, who lead the industry in customer service and respect. As the nation’s oldest franchisor of rent-to-own stores, ColorTyme, Inc. is in business to help our Franchisees succeed. That focus is the motivating force behind our extensive financing, training and marketing materials
A Fantastic Business to Own
Our Franchisees describe the opportunity they have with RimTyme as the best of both worlds: The autonomy to run their business as they see fit, and treat each customer with personalized service, paired with buying power, inventory, financing, marketing and training programs.
“RimTyme provides unparalleled support with financing, marketing, and sales. My decision to become a RimTyme franchisee has been instrumental in my ability to improve both my personal and professional lifestyle.”
~ Eric Malone, RimTyme Franchisee
No Previous Experience Is Needed to Join Us
Led by an executive team with 60+ years of combined retail, rental, and franchise experience, we help Franchisees with business plans and site selection as well as remodeling, lease negotiations, exterior signage, inventory orders and equipment specifications. And before their first RimTyme store opens, each Franchisee will have access to some of the finest and most comprehensive training programs in the custom wheel industry. When you join us, you can expect a turnkey, proven business system which includes: 
- Training exCEL (our rent-to-own in-store training program) offers the skills needed to succeed for Franchisees and their team members. Specific state-of-the-art wheel and tire training is provided at your location as well.
- Simplified Operations: Day-to-day business activities are simplified and cost effective using state-of-the-art store operating and accounting systems for Franchisees through third party providers.
- Real Estate and Legal Support: RimTyme's preferred real estate broker assists with site selection and lease negotiation (no charge) to give each RimTyme store a great start in the communities they serve. Franchisees also have access to free legal counsel regarding lease contracts and other paperwork at no charge to the Franchisee.
- Up-To-Date Marketing: RimTyme’s in-house marketing department has three full-time marketing and graphics professionals to work on effective marketing programs and spectacular graphics. Ads can be stock or customized. Marketing may create and develop direct mail marketing, broadcast media, web advertising, point of purchase display materials, promotional guides and calendars, yellow page advertising, on-hold advertising and much more.
- Assigned Support Personnel: An assigned Franchise Field Consultant to lend support when needed or wanted by each franchisee. Franchisees are also assigned a purchasing professional that will handle any issues that arise in their inventory purchasing. Seasoned financial help is also available to advise and assist with the financial plans and cash flows.
- Complete Financial Support: RimTyme offers strong financing programs for franchisees who qualify and need financial assistance in order to own their own business. RimTyme is the guarantor for qualified franchisee 100 percent inventory financing and capital loans.
- Buying Power: RimTyme's purchasing power of top brand name products for RimTyme Franchisees is among the best in the country, and the number of vendors that want to supply RimTyme is growing rapidly.
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