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If you are looking for a significant
franchise opportunity with a low cost of entry and a high upside potential,
you may be a great candidate to be an
Emerald City Smoothie (ECS) franchise owner.
One of the most important things that set ECS apart from the crowd
is its unique brand promise. ECS delivers healthy smoothies with unbeatable
taste. When you're getting started, this unique concept results in
a shorter time to break even. Even better, over the long run, it means
that you own a defensible brand that is very difficult to copy.
We've also built our uniqueness beyond the product. We build customer
loyalty everyday through:
- A personal service philosophy that turns our employees
into part of our customer's fitness-support team, which keeps customers
coming back
- The right supplements for any health goal from
weight loss to bulking up
- Smoothie recipes that won us the "best of" smoothie
category in a Seattle poll, featuring a unique blending process that
creates
a smooth, refreshing, but never-watery, taste
World-class visual branding and store design that draws customers
into your stores and makes selection of high-margin add-on products
easy
- Corporate marketing, training, site selection,
and quality control services
ECS also features all the benefits
offered by franchises in general including a formula for operating
a successful
business that all
but eliminates business mistakes commonly made by new business
owners. Today, one out of every three dollars spent by Americans for
goods
and services is spent in a franchised business (source: Franchise.org
website), generating an estimated $1 trillion in the U.S. economy
annually.
The combination of the franchisor's expertise and your hard work
create the potential for a strong business. With a franchise, you
are in business
for yourself, not by yourself! Why
ECS?
 The concept
Emerald City Smoothie is a retail concept that marries taste
and good health. At the center of the ECS value proposition
is an incredible
tasting, 24-ounce smoothie. The best description of our smoothies
is that they taste fresh, like just-picked fruit off the
tree. Once you
try one, it's almost impossible to not come back for more. A
recent study, the ECS Customer Study 2005, by integrated brand experts
Parker LePla, supports our claims. Consider these facts:
- 100% of customers
indicate that they will buy additional smoothies from ECS in
the future
- A large majority of our customers visit our
stores three or more times per week
64% of our customers say being an ECS customer tells the world
they are health conscious
- 39% were referred to ECS by a friend
- Customer top-three buying criteria include taste
32%, service 25%, and health 21%
Finally, ECS scored an average 4.29 on Parker LePla's brand
strength on a scale ranging from -5 to +5. A 4.29 places
these customers
in the Committed level, which is characterized by extreme
loyalty, a
willingness to pay more than for a competitive product
and a desire to tell others
about the brand.
This customer behavior makes ECS a strong brand.
In addition, the smoothie industry as a whole benefits from America's
long-term
need to embrace
a healthier lifestyle and combat obesity.
Our customers appreciate taste and health
This opportunitiy is available in the following states: WA, UT, HI, OR, CA, TX, WI, MI, FL, NY, MT, ID, NV, AZ, CO, NM, KS, WY, TN, PA, WV, VT, MA and AK. |
